Scaling and Evolving a
Multi-Brand Design System

Led the design, evolution, and governance of a multi-brand Design System adopted across four brands and three platforms (Web, iOS, and Android) ensuring consistency, accessibility, scalability, and long-term adaptability across a complex product ecosystem through a structured and collaborative approach.

Responsibilities included the creation and refinement of components, variants, libraries and design tokens, the definition of best practices, and the development of documentation strategies to support adoption and alignment across design, product and engineering teams.

75%

Design System adoption

3x

Faster design handoff

90%

Accessibility audit score

Crafting User-Centered Experiences with Strategic and Scalable Impact

Led the UX design of cross-platform journeys, shaping seamless and efficient experiences through a user-centered, data-informed approach. I collaborated with research and product teams to identify friction points, define design hypotheses, and validate solutions through qualitative insights, quantitative analysis, and A/B testing.

By balancing user needs and business goals, I crafted scalable and intuitive interactions that enhanced usability, engagement, and decision confidence across web and mobile platforms.

+33%

User engagement promotional flow

-21%

Search exit rate

+18%

Conversation related actions

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Designing and Launching a Grocery App from 0 to 1

Led the end-to-end design of a grocery shopping app from scratch, translating research, benchmarking, and testing into a seamless mobile experience. Delivered an intuitive, high-performing product that improved usability, discoverability, and customer retention, successfully transitioning users from desktop to mobile.

+45%

Shift from desktop to mobile

-28%

Search-related exits

+19%

Completed purchases

Elevating Brand and UX for a Premium Organic Beauty Experience

Redesigned the e-commerce experience for a sustainable beauty brand, blending brand storytelling with seamless UX. Led a full redesign across architecture, interactions, and prototyping to serve both B2B and B2C audiences. Delivered a premium digital experience aligned with sustainability and business goals.

+27%

Site traffic after launch

+18%

Boost in conversion rate

2x

Content engagement

Designing a Circular Food Experience in Collaboration with Tetra Pak

Collaborated with Tetra Pak to design a digital solution that raises awareness on food waste through circular design and shared experiences. Led the UX process from research to prototyping, aligning sustainability goals with real user needs and behavioural insights.

✨ I’m a Senior Product Designer with 6+ years of experience designing digital products at the intersection of user needs and business impact. My background spans a wide range of platforms, industries, and product types, and I’ve learned to design with flexibility and precision across any context, domain, or audience.

🎯 Whether I’m building and scaling a design system, redesigning key user flows, or facilitating collaboration across product, engineering, and business teams, I focus on delivering outcomes that connect user perspectives with strategic product goals.

🔬 My approach is shaped by research, data (both quantitative and qualitative), critical thinking, and close cross-functional collaboration. I’m driven by impact, whether that means increasing engagement, reducing time-to-market, or building design foundations that enable coherence, efficiency, and long-term scalability.

🤝 I’m endlessly curious and collaborative by nature. I thrive in environments where design is seen as a strategic lever, not decoration.

🎾 Outside of work, I’m a dedicated sportsman who enjoys improving through structure and measurement but always making sure to have fun along the way.

About me