Ciao 👋🏻 I’m Fabio
Dedicated and enthusiastic Product Designer ✴︎ with over 6+ years of experience crafting thoughtful and inclusive designs. ✷ Detail-obsessed in designing user experiences and building scalable, accessible design systems that bridge user needs with business goals ✶
Peek into my latest design projects ↓
Crafting User-Centered Experiences with Strategic and Scalable Impact
Led end-to-end UX design initiatives across web and mobile, shaping seamless, data-informed experiences through close collaboration with research and product teams. By identifying friction points, defining design hypotheses, and validating solutions through testing and analytics, I delivered scalable interactions that improved usability, engagement, and decision confidence.
+8%
Conversion Rate
-21%
Exit Rate
+33%
User Engagement
*Password protected
Scaling and Evolving a
Multi-Brand Design System
Led the design, evolution, and governance of a multi-brand Design System across 4 brands and 3 platforms. Improved consistency, scalability, and accessibility through modular libraries, tokens, and documentation, achieving strong adoption and cross-team alignment.
75%
Design System adoption
3x
Faster design handoff
90%
Accessibility audit score
*Password protected
Designing and Launching a Grocery App from 0 to 1
Led the end-to-end design of a grocery shopping app from scratch, translating research, benchmarking, and testing into a seamless mobile experience. Delivered an intuitive, high-performing product that improved usability, discoverability, and customer retention, successfully transitioning users from desktop to mobile.
+45%
Shift from desktop to mobile
-28%
Search-related exits
+19%
Completed purchases
Elevating Brand and UX for a Premium Organic Beauty Experience
Redesigned the e-commerce experience for a sustainable beauty brand, blending brand storytelling with seamless UX. Led a full redesign across architecture, interactions, and prototyping to serve both B2B and B2C audiences. Delivered a premium digital experience aligned with sustainability and business goals.
+27%
Site traffic after launch
+18%
Boost in conversion rate
2x
Content engagement
Designing a Circular Food Experience in Collaboration with Tetra Pak
Collaborated with Tetra Pak to design a digital solution that raises awareness on food waste through circular design and shared experiences. Led the UX process from research to prototyping, aligning sustainability goals with real user needs and behavioural insights.
✨ I’m a Senior Product Designer with 6+ years of experience designing digital products at the intersection of user needs and business impact. My background spans a wide range of platforms, industries, and product types, and I’ve learned to design with flexibility and precision across any context, domain, or audience.
🎯 Whether I’m building and scaling a design system, redesigning key user flows, or facilitating collaboration across product, engineering, and business teams, I focus on delivering outcomes that connect user perspectives with strategic product goals.
🔬 My approach is shaped by research, data (both quantitative and qualitative), critical thinking, and close cross-functional collaboration. I’m driven by impact, whether that means increasing engagement, reducing time-to-market, or building design foundations that enable coherence, efficiency, and long-term scalability.
🤝 I’m endlessly curious and collaborative by nature. I thrive in environments where design is seen as a strategic lever, not decoration.
🎾 Outside of work, I’m a dedicated sportsman who enjoys improving through structure and measurement but always making sure to have fun along the way.
About me
